Overall, Fashion and how women dress now has changed over the decades. Fashion is very important to a women and being that it was restricted during the war, made women go a little crazy after it was over. Celebrities and the media play a big role in how the new trends and fashion get around. Women love following trends but they also love having their own style.


1.BREAKS THE NORMS – As society grows and advances, attitudes develop, some of which can tear down years of austerity. Fashion, for example, adapts to changing gender dynamics. Dresses for men have become commonplace as people grow more comfortable with gender fluidity.

2.INSPIRES CREATIVITY-Clothing is a method of self-expression that allows people to be their true selves. From custom-made garments to plain T-shirts, there is no end to how one can express oneself. New fabrics and applications develop daily, opening doors to new and better ideas.

3.TELLS A STORY-Fashion not only serves a human need but by studying its evolution, we can mark gradual, important changes in society. Every era has a look that defines the most important details and sets the base for improvement and innovation. 

4.INCREASES SELF-CONFIDENCE-Many people struggle with this, but the right piece of clothing in the right situation can boost a person’s mood and completely transform them. Clothes influence how we look at someone.

5.MAKES A DIFFERENCE-Whether you choose to wear a gown with high heels, a custom-tailored suit, or a t-shirt with sneakers, you can’t escape the fact that fashion is all around us. Designers create clothing for every type of personality. Every item has a purpose.


Plus-size clothing is clothing proportioned specifically for people above the average clothing size. The application of the term varies from country to country, and according to which industry the person is involved in.

.IN INDIA, In the past, over-sized category was overlooked, but it’s finally getting the deserved attention from international and domestic retailers

The self-acceptance of women with curvier bodies has brought about revolutionary changes in the fashion industry. Increasing interest and support for body positivity has propelled plus size fashion towards popularity. 

Plus size fashion has provided curvier women with the freedom to adorn any type of clothing and feel comfortable while doing so.

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The term plus size may even sound rude, but that’s what it is. Over the years, plus size has been considered as a niche category, but now it is a booming industry. The emergence of online shopping has led to the increase in the demand and supply of plus size clothing.

Big is beautiful. But for decades, plus-size fashion has been the most overlooked, with only a few nameless companies manufacturing fashion clothes for this section.

In India, this section is slowly developing. Plus-size fashion is still largely overlooked in fashion, with even the meager plus-size designs promoted and retailed through skinny models. 


Thankfully, a new class of online retailers is currently challenging traditional brands in plus-size fashion. From plain Kurtis and ethnic Indian wear to now trending western clothes, the plus-size section has walked a long way.


Teen fashion is a big part of the fashion world today. Every week stores come out with many new clothes and accessories knowing that teens or the younger generation will take to them and buy them.

And in most cases every average child or teenager has to wear what their parents can afford for them. The
kids that don’t have the name brand clothes get made fun of, called names, and teased a  lot. This is not fair when it happens to these teens or children who don’t have any control or choice but who wear the clothes that are bought for them. 

You wear them for a day, take them off, and put on clean ones. Teens should not be worried about what they wear. But, unfortunately some people believe that  they need to take it one step further by putting that person down to make themselves look  better than the boy or girl who doesn’t have the name brand clothes.

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Fashion is the reflection of change in our lifestyle, dressing, choices, preferences etc. The word fashion is derived from the French word “façon” which means “manner, way, style”. The history of fashion dates back to the 15th century. It has evolved over centuries and has become more popular these days

There are a few things to keep in mind when it comes to fashion, though. Fashion is all about choice and novelty. First of all, don’t be afraid to experiment. Try on different styles and see what looks good on you. And, make sure that your clothes fit well because the Ill-fitting clothes can make you feel uncomfortable and heavier. Finally, always dress for the occasion. If you’re going to a formal event, wear something dressy, and if you’re going to a casual party, wear something comfortable.

Clothing styles have always been a reflection of a society and culture. They have also been used as a tool for social change. For example, the women’s liberation movement in the 1960s used fashion to promote their cause. They wore clothes that were more comfortable and refused to wear more restrictive clothing


Online shopping is the latest and greatest craze in the history of the internet, it’s fantastic! You can sit in the comfort of your own home, being as daggy-looking as you like and shop for all your pantry needs or buy that dress you’d like to wear out this weekend, its takes shopping to a whole new level.

Online shopping was invented in 1979 by English entrepreneur Michel Aldrich, who was an IT expert, with a total of 38 years in the business. 

Mostly these were online fashion store who share their garments and products for the public to see, where businesses can promote their products through Facebook ‘like and share’ competitions. Pinterest was a great one for finding the most pinned clothing and accessories, once you see a dress or a pair of sweet kicks, you simply click on that pin to enlarge it and ta-da, there is the item


The product we are going to distribute is trendy clothing. Clothing must be fashionable so that it can influence on people and it is one of the most important things for people.

We assure that our product is certainly produced with high quality and fashionably designed. Customers will not need to be doubtful and unfulfilled after they bought our product.

The target market for our product is concentrated on gender. Besides, we will distribute the other special accessories, such as, sunglasses, purses and wallets, and fancy.

We have to keep in mind the following in case of product strategies:-

1.Product classification- Our product can be accepted as shopping goods because people usually compare price, quality and style when they buy the clothes. Distribution channels and promotional strategies shaped on our products and on the customers. We appointed with retailers to sale large quantities.

2.Product life cycle stage-The PCL stage is also influenced on our products. We are going to think about the profits and we always need to aware that our price is affordable or not, and we are trying to get knowledge about our competitors’ fashion trend and the situation of the other markets.

3.Product mix or Product line-We have some kinds of sizes for male and female individually. They are small, medium and large for female and S, M, L, XL, and XXL for male.There are several colors for both male and female. Many sorts of types can be obtained. We are giving services, like online shopping and delivery. These are all the items for female:- Tops- fashion tops, shirts and tees Jackets and coats- jackets and coats, vests, Skirts, Pants, Dresses, Other accessories. The following items are for male customers: Shirts, Jackets and coats, Pants.


Women’s apparel is notorious for having inconsistent fit and sizing issues across different brands and styles, which even applies to women’s t-shirts.This is because of the variety of cuts and styles available. While you might be a medium in one product, you might find that small fits you better in another.

Getting the right fit is important. Fitting great is looking great. Looking great is feeling great. And we want you to feel great. So we put together this quick and essential guide to women’s t-shirt fit and sizes.

For Example, How to measure a t-shirt for size Lay your best-fitting t-shirt flat on a table, grab a ruler or tape measure, and take the following measurements. Write the numbers down and use them to compare to the various size charts.

-Body length: Measure from the center of the back neckline seam to the bottom of the front hem.

-Body width: Measure the garment directly across the chest area, approximately 1” below the armhole.

-Neck-to-sleeve length: Measure from the center back neck to the outer edge of the shoulder seam.

-Sleeve length:Measure from the outer edge of the shoulder (seam) to the very end of the sleeve.

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